One month ago, when multiple discount retailers (here and here) were lamenting the sudden collapse in US consumer purchasing power, we observed the reason this unexpected hit to US consumption: as the US personal savings rate had collapsed, the growth in consumer credit was slowing, and in July, credit card debt growth posted its first decline since the covid crash, just in time for another month of record high credit card rates.
But fast forwarding just one month later, when in a stunning reversal, July consumer credit growth unexpectedly reversed the dramatic June slowdown, and soared more than $25 billion, to a new record high of $5.093 trillion.
Looking at the components, the sudden spike in revolving credit was most notable as credit card debt growth suddenly reversed its recent slowdown, surging by $10.6 billion, the biggest monthly increase since February and the 2nd biggest of the year.
But what may be even more notable is that after two years of gradual declines in the monthly rate of increase, non-revolving credit suddenly surged by almost $15 billion, ir biggest increase since June 2023 and second biggest since late 2022!
A closer look at the surge reveals that in Q2 there was also a reversal in the two components that make up non-revolving credit as total student debt unexpectedly dropped by $8.3 billion to $1.745 trillion, a reversal from the $24.2 billion increase in the previous quarter. At the same time, Car Loans accelerated, and after declining by $0.8 billion in Q1, rose by $8.5 billion in the second quarter.
And while the Fed's first rate cuts is not just a matter of time, with Powell expected to cut the Fed Funds rate by 25bps on Sept 18, we have previously observed just how sticky consumer credit is on the way up, and how slow it is to decline on the way down. Sure enough, the sudden surge in credit card debt was a big surprise because according to the Fed, the average rate on interest-bearing credit card accounts just hit a new record high of 22.76%, which is a vivid reminder that while banks are happy to hike credit card rates, they rarely if ever cut them.
Yet with consumers ever more strapped for actual cash and equity, as the personal savings rate in the US collapses from over 5% to 2.9% - the lowest since the Lehman bankruptcy - in just one year, as all the excess savings from covid are long gone...
... there is only so much more credit card maxing out that can take place before reality finally sets in, as can be seen in the next and perhaps most striking chart yet: total credit card debt is at an all-time high while the personal savings rate is record low!
Then again, with the election less than two months away - one which ensures that any credit-card fueled spending must be encouraged - don't be surprised if the White House directly orders banks to just ignore soaring delinquency and charge-off rates...
... only for the credit shock hammer to fall on the first day of Trump's new presidency.
