The sixty-sixth annual Grammy Awards drew only 16.9 million viewers “across CBS, Paramount+ and other digital platforms, according to early data from Nielsen,” reports the far-left Deadline.
While this is a 34 percent improvement from 2023, until the arrogant, smug, preachy Woke Gestapo era began in 2017 with the election of President Donald Trump, the Grammy Awards averaged around 25 million viewers for nearly a decade without breaking a sweat.
Of course, back in the glorious eighties, when we were buried in superstars and awesomely awesome music, closer to 30 million would tune in.
“Much like the CBS-hosted Golden Globes,” reports Deadline, “this is a positive sign for award shows, which largely have struggled to bounce back to pre-pandemic numbers.”
Overall, Music’s Biggest Night has seen a nice boost over the past several years after bringing in just 8.93M viewers two years ago and had failed to grow meaningfully year-over-year from 2021 to 2022.
The 2021 show marked the Grammy’s least-watched iteration ever, though to be fair it was one of the first in-person live TV events during the pandemic and was a scaled-down affair with no audience. And it wasn’t the only awards show to see its audience take a nosedive during that time.
The “pandemic” *wink-wink*.
It’s no secret as to why the Grammys earned 26 million viewers in 2017 and then collapsed to fewer than ten million in 2021 and 2022. Just like the rest of the entertainment world, what used to be a unifying few hours of the year’s best music turned into HateFest against half the country. Trump’s election exposed all the intolerance, fascism, entitlement, and snobbery in the entertainment world. America didn’t like what it saw and found better things to do.
The same is true for the Emmys, Oscars, Golden Globes… Hollywood hates normal people, and in a world filled with other entertainment options, we enjoy those other entertainment options.
It’s not necessarily a bad thing that our culture has become atomized. Before the mass media that began with radio, an atomized culture defined human existence. No central controlling authority told us how to speak or what to wear, watch, read, or listen to. You would think people would prefer that — the space and time to come up with their own ideas about things, but there’s just something about running in packs that appeal to human nature, so mass media had its way with us for the better part of a century.
Hopefully, that’s all coming to an end. Sure, we’re all plugged into the mainframe of the Internet, but within that mainframe, more and more of us are doing our own things, which is a long way from the world I grew up in, the one where the world was hooked into only a handful of news and entertainment sources. This wasn’t a bad thing back then. The product coming out of Hollywood was still normal, as opposed to what it is today: perverted, hateful, divisive, and smug.
Another great thing about the Internet is that we do not have to suffer through the full Grammy show or any of these awful award shows to see something almost extinct in popular culture today: a moment of unifying grace.
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