Beer gets temporary new name as it embraces typo in ad campaign
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Coors Light now has a literal case of the Mondays.
The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as "Mondays Light" for a limited time.
Coors Light seems to be making the most of its spelling error that appeared in a national advertising campaign debuting on Monday.
COORS LIGHT BLAMES ITS 'REFERSHMENT' AD TYPO ON A 'CASE OF THE MONDAYS'
The ad was supposed to read "Mountain Cold Refreshment." Instead, it said, "Mountain Cold Refershment."
Coors Light acknowledged the mistake in a statement that began with the following sentence: "We had a case of the Mondays."
Coors Light is being rebranded as "Mondays Light" for a limited time after blaming a misspelled word in its new ad campaign on a "case of the Mondays." (Coors Light)
"Coors Light wants to thank everyone for letting us know about the errors," the statement continued.
"Mondays, am I right?"
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The ad with the misspelling appeared in print publications such as The New York Times and on a giant digital billboard in New York City's Times Square.
A billboard in New York City's Times Square displays the Coors Light advertisement with the misspelled slogan: "Mountain Cold Refershment." (Coors Light)
Coors Light apparently soaked up the criticism and comical comments it received on social media, turning the blunder into a whole new campaign tied to its upcoming Super Bowl commercial.
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"What's a refershment?" one person wrote on the Coors Light Instagram post with the misspelling.
Instagram users had a good time commenting on the misspelled word on the Coors Light page. (Fox News; iStock)
"No matter how you spell it, it's still so good … and refershing," another person remarked.
The new Mondays Light 12-packs will be available soon for purchase at retailers nationwide, the company said.
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Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs.
Coors Light has been a fixture in beer coolers since 1978. (iStock)
Coors Light was first brewed in 1941 but was soon discontinued.
It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light, which debuted three years earlier.
Peter Burke is a lifestyle editor with Fox News Digital.
