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Secondhand Gold Rolex Demand Rises As Yellow Metal Hits Record 

Spot gold prices climbed back above $3,000 an ounce on Wednesday morning after breaking above the key psychological threshold in mid-March. The surge comes amid escalating tariff wars and rising recession risks, fueling demand not only for gold bars as a safe haven—but also for gold Rolexes on the secondary market. 

secondhand gold rolex demand rises as yellow metal hits record

Since its launch in 2022, the Bloomberg Subdial Watch Index—which tracks prices for the 50 most-traded watches by value on the secondary market—shows that three gold Rolex models have seen the largest gains in value.

As per a Bloomberg report:

  • The yellow-gold Day-Date 228238, which Rolex suggests retailing for €43,800 ($48,050), was the index's fastest climber, rising from 30th place to ninth in that period.

  • The bi-metal Rolex Datejust 16233 model gained 19 spots,

  • while the yellow-gold Day-Date 18038 moved up 17 places.

secondhand gold rolex demand rises as yellow metal hits record

The surge in gold Rolexes comes as gold prices have doubled from around $1,600 in late 2022 to as high as $3,100 in recent weeks. Some of the drivers behind gold's bull market include deepening trade wars and rising recession risks. 

secondhand gold rolex demand rises as yellow metal hits record

Meanwhile, the Subdial Watch Index has been in a multi-year bust, with interest rates elevated and the easy money spigot turned off. The index touched a low of $32,000 in January and has since recouped some losses, nearing the $33,000 level. Over the past two years, the index has lost about 10%.

secondhand gold rolex demand rises as yellow metal hits record

Finally, a bottom?

secondhand gold rolex demand rises as yellow metal hits record

"Trump's tariffs could add to watchmakers' pain," Bloomberg noted, adding, "Switzerland faces a 32% duty on exports to the US, far higher than the European Union's 20% levy, which may force companies to raise prices."

Since this time last year, we first asked: Did The Used Rolex Watch Market Finally Bottom?

Authored by Tyler Durden via ZeroHedge April 10th 2025