President Biden's attempt to sell Americans on 'Bidenomics' could be one of the most significant marketing failures by an administration in an election cycle in modern times.
According to Bloomberg data, the number of news stories mentioning "Bidenomics" in corporate media erupted in June 2023. This was around the time when the White House launched its propaganda campaign to persuade trick the American people about the alleged successes of the president's economic policies.
As the number of "Bidenomics" news stories soared, polling data via Real Clear Politics shows the president's job approval rating fell. In other words, the American people quickly called bullshit on this PR campaign.
In this era of failure, legacy media told consumers inflation is their fault. But ignore the Federal Reserve's massive easing program during the Covid era and the federal government helicopter dropping trillions of dollars blindly across the economy.
Remember this Bloomberg opinion piece from 2022 that told readers who made under $300k and suffer from high inflation: "Try lentils instead of meat."
And now, the Wall Street Journal told readers: "To Save Money, Maybe You Should Skip Breakfast."
As another reminder, lower inflation touted by the White House does not mean lower prices.
And the consumer environment is getting worse - not better ahead of the elections.
The Atlantic pointing fingers at consumers for inflation, Bloomberg advising readers to eat lentils, and WSJ suggesting skipping breakfast are all indicators of the US economy's distress, in stark contrast to the White House's continuous assurances that everything is fine.
