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Bezos-Backed Startup Debuts Pickup Truck Reminiscent Of 1980s Toyota Hilux

A Jeff Bezos-backed startup unveiled on X a cheap electric truck priced at roughly half the cost of the average new American pickup. The catch: it lacks power windows, infotainment screens, and self-driving features.

bezos backed startup debuts pickup truck reminiscent of 1980s toyota hilux

"The people spoke. We built. Meet the radically simple, radically affordable Slate," Slate Auto wrote in the post on X on Thursday.

"A radically simple electric pickup truck that can change into whatever you need it to be — even an SUV," the Slate Auto website says, adding, "Made in the USA at a price that's actually affordable (no really, for real)."

bezos backed startup debuts pickup truck reminiscent of 1980s toyota hilux

At 14.5 feet long, the customizable EV is more akin to a Toyota pickup (Hilux) from the mid-1980s.

bezos backed startup debuts pickup truck reminiscent of 1980s toyota hilux

The range of the EV truck is abysmal, at 150 miles - or 240 miles with a longer-range battery pack - the vehicle in our minds is not a serious truck - instead, similar to mini trucks Americans are importing from Japan to run around town.

Any serious work, whether towing or hauling actual weight, in the EV space will be done by the Tesla Cybertruck or the Rivian truck, or a diesel-powered truck by Dodge, Ford, or Chevy for long-haul towing.

Again, the Slate Auto vehicle isn't a serious pickup truck, but it does look like fun to run around town.

Authored by Tyler Durden via ZeroHedge April 29th 2025