Shares of Hostess Brands Inc., known for producing Twinkies, surged in New York's premarket trading following the report that The J.M. Smucker Company, the manufacturer of Jif peanut butter, intends to acquire it as soon as Monday.
The Wall Street Journal was the first to report that J.M. Smucker could acquire Hostess Brands. People familiar with the deal said General Mills, parent of Cheerios and Betty Crocker, was in a "heated competition" with J.M. Smucker over the company that makes Twinkies junk food.
A buyout of Hostess would be a major turnaround story for the brand founded in 1930 after it suffered two Chapter 11 bankruptcies. The company returned to capital markets in 2016 after going private. In 2022, sales topped $1.3 billion, and the stock has since doubled in five years. If a sale goes through today, the people said the deal could be worth around $4 billion.
As of 0700 ET, Hostess soared to a new record high, up 16% in premarket trading.
Last month, Hostess reported a 3.5% year-on-year revenue increase for the quarter ending in June, reaching $352.4 million. Despite a series of price hikes to offset inflation, the figure fell short of analysts' predictions. Still, the company lifted its full-year profit outlook to the "higher end" of its previous forecast of $315 million to $325 million, adding it's "well-positioned for attractive shareholder returns as we build a premier, pure-play snacking company."
Even with an obesity and health crisis in America, much of which is tied to the abundance of junk food produced by corporations, we see minimal movement by the ESG crowd to go after companies with high revenue exposure to unhealthy products. Odd right?
Why promote healthy eating habits when obese Americans can ditch their Pelotons (they never use) for the Wegovy obesity drug?
