Keeping faces and voices safe in the age of deepfakes and AI chaos
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Imagine stumbling upon a video of yourself doing something you've never done or saying something you've never said. Scary, right? That's the unsettling reality many face with the surge of deepfakes, and celebrities are the prime targets.
In an era swarming with unauthorized AI-generated content, one startup is stepping up to help celebs keep control of their own images, voices and performance data. Metaphysic, already recognized for its convincing deepfake videos, has launched a new tool, Metaphysic Pro.
This innovative feature allows individual performers to create an AI likeness and personally register their copyright with the U.S. Copyright Office.
Generative AI can create realistic looking video. (CyberGuy.com)
Credit: Metaphysic.ai
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The emerging conflicts of AI in creative industries
As AI technology seeps into every aspect of our lives, new conflicts within every creative industry are emerging. Intellectual property owners can now create without creators, sparking widespread disputes and concerns (think of an AI-generated song featuring Paul McCartney and Bob Dylan).
This dilemma is most notably seen in Hollywood, where writers have demanded greater protections and compensation for using their material and likenesses – one of the primary demands achieved that tentatively ended the current WGA strike.
Metaphysic's new platform could potentially offer a secure, transparent environment for coordination between performers, IP holders and filmmakers to create AI content. Consent and compensation stand at its core, as emphasized by CEO Thomas Graham.
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Metaphysic is intended for creators who want to keep their personal data safe. (CyberGuy.com)
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A-list attention
The startup's platform is already garnering attention from notable names. Tom Hanks, Anne Hathaway, Octavia Spencer and Paris Hilton are reportedly among the early users of Metaphysic Pro. This tool enables celebrities to upload images or sign up for full face and body scans, keeping control of the traits required to train an AI model on their likeness and voice.
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Metaphysic is offering solutions for creators
While there's a lot of confusion over how copyright laws apply to AI-generated content, Metaphysic is stepping up to offer real solutions for creators who want to keep their personal data safe. But it's not all smooth sailing.
Who actually owns AI-created content?
The big question is who actually owns AI-created content? Is it the AI, the person who made the AI, or nobody at all? This mess creates a whole heap of opportunities for unauthorized use.
And when it's your personal data on the line, that's a big deal. Sharing this kind of sensitive info with a company means there's a risk it could get leaked or stolen, and you might find your likeness being sold on the dark web. Yikes.
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The question of who owns AI-created content is a point of contention. (CyberGuy.com)
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Metaphysic says it holds onto the user's data for safekeeping
Metaphysic really wants people to know that they're only holding onto the user's data for safekeeping – they don't own it. They're all about making sure celebrities' digital stuff is kept safe and sound.
With all the chatter going on about using AI to make digital lookalikes, this tool is jumping in as a solid move toward making AI practices fair and keeping personal data locked down tight, or at least we hope.
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Kurt's key takeaways
In the whirlwind world of AI and deepfakes, Metaphysic is making a play with Metaphysic Pro, aiming to keep your personal bits and bytes under your control. It's a bold move in a bold new world.
Like any uncharted territory, there are more questions than answers. The issues of copyright and ownership in AI-generated content are far from settled, and while Metaphysic is offering a tool, the broader conversation is just heating up.
Would you trust a company with your face, voice and more? How comfy are you with the idea of your digital twin out there? Let us know by writing us at Cyberguy.com/Contact
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Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.
